{"id":7829,"date":"2023-10-24T16:00:36","date_gmt":"2023-10-24T07:00:36","guid":{"rendered":"https:\/\/www.s-lecfilm.com\/?page_id=7829"},"modified":"2024-02-27T15:55:39","modified_gmt":"2024-02-27T06:55:39","slug":"en-news-hud-expansion-2","status":"publish","type":"page","link":"https:\/\/www.s-lecfilm.com\/en\/news\/HUD-expansion\/","title":{"rendered":"\/en\/news\/HUD-expansion\/"},"content":{"rendered":"<div class=\"frame pt-0\" style=\"clear: both;\">\n\t<div class=\"hero-flame\" style=\"height:62vh;margin:0;\">\n\t\t<div class=\"hero-flame-bg\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"hero-flame-bg-img\" src=\"https:\/\/www.s-lecfilm.com\/wp-content\/uploads\/HUD_main.webp\" width=\"1920\" height=\"765\" alt=\"A head-up display that projects important information on the windshield for drivers\" style=\"object-position:10% %;\">\n\t\t<\/div>\n\t\t<div class=\"hero-flame-content\">\n\t\t\t\t\t\t\t<div class=\"hero-text\">\n\t\t\t\t\t<div class=\"hero-text-title\">\n\t\t\t\t\t\tHead-Up Display<br>Market Investigation\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"frame pt-0 pb-0\">\n\t\n<div class=\"container pb-0 mb-0\">\n\t\n<H2 class=\"c-title-level02 section-subtitle\">What is Head-Up Display (HUD)?<\/H2>\n\n<div class=\"c-layout-frame section-flame\">\n\t\t<div class=\"row align-items-center\">\n\t\t<div class=\"col-lg-6\">\n\t\t\t<div class=\"feature-img text-left\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.s-lecfilm.com\/wp-content\/uploads\/aboutus_contens_hud-1-1024x567.webp\"  alt=\"Head-up display (HUD) that effectively reflects information from the driver&#039;s eyes\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col-lg-6\">\n\t\t\t<div class=\"feature-cont\">\n\t\t\t\t<div class=\"acf-innerblocks-container\">\n\n<p>Drivers want to keep their eyes on the road as much as possible for their&nbsp;safety and the safety of fellow road users. Any distraction can be one too&nbsp;many. Even the moment their eyes are focused on the dashboard to&nbsp;check your speed or view your navigation, even if it&#8217;s just a fraction of a&nbsp;second, their eyes are not busy with the traffic on the road.\u200b<\/p>\n\n\n\n<p>\u200b<\/p>\n\n\n\n<p>Head-Up Display (HUD) is a display that projects essential information for&nbsp;the driver on the windshield. The display is only visible from the driver&#8217;s&nbsp;seat and with information displayed at the bottom of your widescreen.&nbsp;Information often displayed is, for example, the speed, directions with&nbsp;upcoming turns and road numbers, blind spot warnings, and traffic signs.\u200b<\/p>\n\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/div>\n\n\n<H2 class=\"c-title-level02 section-subtitle\">Our vision for HUD expansion\u200b<\/H2>\n\n<div class=\"c-layout-frame section-flame\">\n\t\t<div class=\"row align-items-center\">\n\t\t<div class=\"col-lg-6 order-lg-1 order-0\">\n\t\t\t<div class=\"feature-img text-left\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.s-lecfilm.com\/wp-content\/uploads\/HUD_contents_equipment-1-1024x684.webp\"  alt=\"A woman looking at HUD image projected through S-LEC\u2122 Wedge-shaped Interlayer\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col-lg-6 order-lg-0 order-1\">\n\t\t\t<div class=\"feature-cont\">\n\t\t\t\t<div class=\"acf-innerblocks-container\">\n\n<p>SEKISUI S-LEC&nbsp; is a global supplier of Wedge-shaped PVB Interlayer film&nbsp;for Head-Up display (HUD). This technology avoids the appearance of&nbsp;double imaging on the HUD projection on the glass.\u200b<\/p>\n\n\n\n<p>\u200b<\/p>\n\n\n\n<p>SEKISUI S-LEC has contributed to spreading safe and comfortable driving&nbsp;environments through our PVB interlayer for laminated glass. Our vision&nbsp;is to spread HUDs throughout the market, as they also contribute to the&nbsp;realization of safe and comfortable environments.\u200b<\/p>\n\n\n\n<p>\u200b<\/p>\n\n\n\n<p>SEKISUI S-LEC believes that installing HUD in test-drive vehicles and actively creating opportunities for people to experience their features will become effective measures for making HUD more popular in the future to expand the entire Head-Up display market to contribute to a safer and more comfortable driving experience. \u200b<\/p>\n\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/div>\n\n\n<H2 class=\"c-title-level02 section-subtitle\">Current awareness of HUD<\/H2>\n\n<div class=\"c-layout-frame section-flame\">\n\t\t<div class=\"row align-items-center\">\n\t\t<div class=\"col-lg-6\">\n\t\t\t<div class=\"feature-img text-left\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.s-lecfilm.com\/wp-content\/uploads\/puv-comfort_contents_study-2-1024x683.webp\"  alt=\"Survey implementation by SEKISUI S-LEC\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col-lg-6\">\n\t\t\t<div class=\"feature-cont\">\n\t\t\t\t<div class=\"acf-innerblocks-container\">\n\n<p>With support from specialist agencies, SEKISUI S-LEC has conducted&nbsp;global interviews to understand consumers&#8217; awareness and purchasing&nbsp;behaviour&nbsp;when choosing a Head-Up Display. Interviewees were car&nbsp;owners in the high and middle segments in the U.S., Germany, France,&nbsp;The Netherlands and China.\u200b<\/p>\n\n\n\n<p>\u200b<\/p>\n\n\n\n<p>Awareness of the HUD function and benefits is well-known, and the&nbsp;overall opinion about HUD is positive across drivers globally. Even non-users of HUD see the benefit of enhancing comfort and safety while&nbsp;driving.\u200b<\/p>\n\n\n<div class=\"c-button-type01 row justify-content-center\">\n\t<div class=\"col-lg-5 d-brochure-bg-btn is-inner-btn btn-size-medium\">\n\t\t<a href=\"\/en\/download\/HudG\/\" target=\"_blank\">\n\t\t\t<button type=\"button\" class=\"btn btn-primary\">Download Brochure<\/button>\n\t\t<\/a>\n\t<\/div>\n<\/div>\n\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/div>\n\n\n<H1 class=\"c-title-level02 section-subtitle\">Purchase Decision of HUD<\/H1>\n\n<div class=\"c-layout-frame section-flame\">\n\t\t<div class=\"row align-items-center\">\n\t\t<div class=\"col-lg-6 order-lg-1 order-0\">\n\t\t\t<div class=\"feature-img text-left\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.s-lecfilm.com\/wp-content\/uploads\/shutterstock_2079161503-1024x683.webp\"  alt=\"Purchasing a car option needs experience in test driving at a dealer\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col-lg-6 order-lg-0 order-1\">\n\t\t\t<div class=\"feature-cont\">\n\t\t\t\t<div class=\"acf-innerblocks-container\">\n\n<p>Approximately half of the global respondents in the U.S. and European&nbsp;countries felt it necessary to experience HUD features in a test drive&nbsp;vehicle at a dealer before making the purchase decision, regardless of&nbsp;whether they had bought a HUD-equipped car.&nbsp; In China, an obvious&nbsp;difference in behavior before purchasing a HUD was observed, with 70%&nbsp;of people who had test-driving a HUD-equipped vehicle purchasing that&nbsp;vehicle.\u200b<\/p>\n\n\n\n<p>\u200b<\/p>\n\n\n\n<p>In addition, more than 70% of the owners who had purchased a vehicle&nbsp;equipped with a HUD replied that they would choose a HUD-equipped&nbsp;vehicle when purchasing their next vehicle. There is an apparent&nbsp;tendency that people who become accustomed to HUD features will&nbsp;create user loyalty to the feature as rivers adopt new driving habits, such&nbsp;as looking for the navigation and speed in their field of vision instead of&nbsp;on display behind the steering wheel.\u200b<\/p>\n\n\n<div class=\"c-button-type01 row justify-content-center\">\n\t<div class=\"col-lg-5 d-brochure-bg-btn is-inner-btn btn-size-medium\">\n\t\t<a href=\"\/en\/download\/HudG\/\" target=\"_blank\">\n\t\t\t<button type=\"button\" class=\"btn btn-primary\">Download Brochure<\/button>\n\t\t<\/a>\n\t<\/div>\n<\/div>\n\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/div>\n\n\n<H2 class=\"c-title-level02 section-subtitle\">Current HUD promotion in showroom<\/H2>\n\n<div class=\"c-layout-frame section-flame\">\n\t\t<div class=\"row align-items-center\">\n\t\t<div class=\"col-lg-6\">\n\t\t\t<div class=\"feature-img text-left\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.s-lecfilm.com\/wp-content\/uploads\/shutterstock_1675183477_60-1024x587.webp\"  alt=\"Driving test by sunroof opening and closing conducted by a model equipped with a sunshade\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col-lg-6\">\n\t\t\t<div class=\"feature-cont\">\n\t\t\t\t<div class=\"acf-innerblocks-container\">\n\n<p>According to our research, there is a relationship between the HUD&nbsp;adoption ratio in car brands and HUD-equipped vehicles at dealers.&nbsp;\u200b<\/p>\n\n\n\n<p>\u200b<\/p>\n\n\n\n<p>By studying dealerships in The Netherlands, we found that HUD&nbsp;promotion in showrooms is powerful at only one car brand, with about&nbsp;78% of vehicles equipped with HUD.&nbsp; Other car brands showcase only&nbsp;about 21~25% of models equipped with HUD in their showrooms.&nbsp;\u200b<\/p>\n\n\n\n<p>\u200b<\/p>\n\n\n\n<p>The car brand with powerful HUD promotions has a high HUD adoption&nbsp;ratio in terms of sales performance in the market and vice versa.\u200b<\/p>\n\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/div>\n\n\n<H2 class=\"c-title-level02 section-subtitle\">Collaboration for your HUD sales\u200b<\/H2>\n\n<div class=\"c-layout-frame section-flame\">\n\t\t<div class=\"row align-items-center\">\n\t\t<div class=\"col-lg-6 order-lg-1 order-0\">\n\t\t\t<div class=\"feature-img text-left\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.s-lecfilm.com\/wp-content\/uploads\/shutterstock_1399930568_70-1024x675.webp\"  alt=\"A woman who enjoys a test ride at a dealer\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col-lg-6 order-lg-0 order-1\">\n\t\t\t<div class=\"feature-cont\">\n\t\t\t\t<div class=\"acf-innerblocks-container\">\n\n<p>Based on our findings, installing HUD in test-drive vehicles and actively creating opportunities for people to experience their features will become effective measures for making HUD more popular in the future and expanding the market.\u200b<br>\u200b<br>SEKISUI S-LEC is committed to supporting OEM and dealerships to improve the consumer\u2019s experience with Head-Up Displays and improve overall sales of Head-Up Display systems by providing information, a demonstration for consumers or sponsoring the HUD for features for showroom or test cars. \u200b<br>\u200b<br>Please contact us by filling in the contact form below to receive further information and discuss how we can support you in communicating the benefits of HUD for car sales and brand recognition.\u200b<\/p>\n\n\n<div class=\"c-button-type01 row justify-content-center\">\n\t<div class=\"col-lg-5 d-brochure-bg-btn is-inner-btn btn-size-medium\">\n\t\t<a href=\"\/en\/download\/Inquiry\/\" target=\"_blank\">\n\t\t\t<button type=\"button\" class=\"btn btn-primary\">Contact Us<\/button>\n\t\t<\/a>\n\t<\/div>\n<\/div>\n\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/div>\n\n\n<H2 class=\"c-title-level02 section-subtitle\">Our Services for your development and sales\/marketing activity<\/H2>\n\n<div class=\"c-layout-frame section-flame\">\n\t\t<div class=\"row align-items-center\">\n\t\t<div class=\"col-lg-6\">\n\t\t\t<div class=\"feature-img text-center\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.s-lecfilm.com\/wp-content\/uploads\/shutterstock_2076774124-1024x576-1-1-1-1024x576.webp\"  alt=\"Glass development support from project design and proposes optimal solutions\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col-lg-6\">\n\t\t\t<div class=\"feature-cont\">\n\t\t\t\t<div class=\"acf-innerblocks-container\">\n\n<p>We also offer you our flexible services and customization possibilities.&nbsp;Include our professional team in the design phase of your project. This&nbsp;way, we can assist you in developing a tailor-made solution that suits&nbsp;your requirements. With our multiple production sites around the globe,&nbsp;there is always an opportunity to introduce you to one of our experts&nbsp;nearby.&nbsp;\u200b<\/p>\n\n\n\n<p>\u200b<\/p>\n\n\n\n<p>Please get in touch with us from the below link if you want to know more&nbsp;about our solution.&nbsp;\u200b<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Details about S-LEC\u2122 Wedge Shaped Film for HUD and&nbsp;combinations&nbsp; with other PVB interlayer solutions\u200b<\/li>\n\n\n\n<li>Global market information\u200b<\/li>\n\n\n\n<li>Collaboration with SEKISUI S-LEC\u200b<\/li>\n\n\n\n<li>Sales\/Marketing support for your business\u200b<\/li>\n<\/ul>\n\n\n<div class=\"c-button-type01 row justify-content-center\">\n\t<div class=\"col-lg-5 d-brochure-bg-btn is-inner-btn btn-size-medium\">\n\t\t<a href=\"\/en\/download\/Inquiry\/\" target=\"_blank\">\n\t\t\t<button type=\"button\" class=\"btn btn-primary\">Contact Us<\/button>\n\t\t<\/a>\n\t<\/div>\n<\/div>\n\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"frame is-bg-img c-more-detail \">\n\t<div class=\"container\">\n\t\t<div class=\"row justify-content-center\">\n\t\t\t<div class=\"col-lg-10\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-lg-7 mb-5 mb-lg-0\">\n\t\t\t\t\t\t<div class=\"contact-footer-text\">\n\t\t\t\t\t\t\tWould you like to know more?\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"contact-footer-btn\">\n\t\t\t\t\t\t\t<a href=\"\/en\/download\/all\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<button class=\"btn btn-primary fa-download-check\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tDownloads\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a href=\"\/en\/download\/Inquiry\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<button class=\"btn btn-primary is-external-link\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tContact Us\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-lg-5\">\n\t\t\t\t\t\t<div class=\"contact-footer-img\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.s-lecfilm.com\/wp-content\/uploads\/thankyou_hero-1-1-1024x576.webp\" alt=\"Those who want to know more about S-LEC\u2122 Film\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":0,"parent":17034,"menu_order":91,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"page_category":[15],"class_list":["post-7829","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.6.2 - aioseo.com -->\n\t\t<meta name=\"description\" content=\"Based on interviews, consumers want to experience HUD at the dealer before making a purchase decision.\" \/>\n\t\t<meta name=\"robots\" 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