{"id":26594,"date":"2025-01-09T02:37:00","date_gmt":"2025-01-08T17:37:00","guid":{"rendered":"https:\/\/www.s-lecfilm.com\/?page_id=26594"},"modified":"2025-06-16T16:46:25","modified_gmt":"2025-06-16T07:46:25","slug":"en-news-customized-colour","status":"publish","type":"page","link":"https:\/\/www.s-lecfilm.com\/en\/news\/customized-colour\/","title":{"rendered":"\/en\/news\/customized-colour\/"},"content":{"rendered":"
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\n\t\t\t\t\t\tCustomized Colour
Solutions\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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Glazing as part of automotive exterior design<\/H1>\n\n
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Design is one of the most essential elements linking a car to its OEM brand identity. The exterior design of a car has many design characteristics that identify the car\u2019s brand identity. The windshield, roof, side windows, and rear window can distinguish a brand\u2019s design from another.<\/p>\n\n\n\n

SEKISUI S-LEC believes glazing is a huge canvas that is yet to be discovered for the world of automotive design. By bringing design options to the glazing, we can support you to deliver a more emotionally strong message or customization option to another element of the car.<\/p>\n\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/div>\n\n\n

Design Thinking and Trend Research<\/H2>\n\n
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At SEKISUI S-LEC, we collaborate with our design, engineering, and marketing teams to discuss market trends, user personas, behavior, and values. This repeatable process of observation and concept ideation supports our ideas for future glass design and creativity.<\/p>\n\n\n\n

Using the design thinking process, we work to provide solutions for fundamental problems of designers and end-users to create value that positively impacts user experience.<\/p>\n\n\n\n

Below is an overview of our latest observations with visual renderings of what bringing coloured PVB to the glazing could look like.<\/p>\n\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/div>\n\n\n

Trend Colours of customization program<\/H2>\n\n\n

In our trend and market research, we also investigate the colours of the future based on different market trends, looking at not only the automotive market but also other industries, such as architectural and fashion trends. Based on our trend research, we break down the future trend colours. Discover our latest colours based on the latest market trends.<\/p>\n\n\n

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Our beige colour embodies the tranquil colours and design elements of the East that have been influencing Western automotive design.<\/p>\n\n\n\n

The muted beige tone invites a sense of peace, offering a cocoon of well-being. Its organic tone redefines the driving experience and elevates the driving journey by creating an oasis of comfort for drivers and passengers.<\/p>\n\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/div>\n\n\n

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This shade is inspired by the Overt Structure” trend, where boldness and craftmanship redefine automotive design. This approach focuses on striking visuals to create a fresh look in automotive expression.<\/p>\n\n\n\n

The <\/strong>striking blue colour symbolizes the clarity and strength of modern innovation. Its vibrant hue underscores the sleek and powerful essence of next-generation electric and autonomous vehicle platforms.<\/p>\n\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/div>\n\n\n

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This burgundy red draws inspiration from the rising trend for \u201cseamlessness\u201d in design. It reflects the commitment to pure elegance, where clean lines create a unified and harmonious aesthetic in automotive design.<\/p>\n\n\n\n

This colour combines a rich blend of red and purple hues, evoking sophistication and individuality.  The colour matches with the growing adoption of burgundy tones for the exterior body colour, offering a refined alternative for drivers seeking a distinctive yet universally appealing finish.<\/p>\n\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/div>\n\n\n

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This lilac purple draws inspiration from the \u201cEthereal World\u201d trend, where design is used to create a seamless fusion of the digital and physical realms.<\/p>\n\n\n\n

The vivid purple introduces a more playful, futuristic colour palette, often linked to digital integration and cosmic exploration. The purple hue creates the sense of stepping into an otherworldly dimension \u2013 inspiring imagination and a sense of wonder in our increasingly interconnected world.<\/p>\n\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/div>\n\n\n

Design made functional<\/H2>\n\n
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At SEKISUI S-LEC, we understand that aesthetics and functionality can go hand in hand. That is why we focus not only on creating beautiful colours but also on combining them with our Sound Acoustic and Solar Control properties. In this way, our customers can benefit from more comfort and aesthetically pleasing designs in only one layer.<\/p>\n\n\n\n

In addition, we support advising you on design and functionalities based on the specific glass regulations based on our extensive experience in the automotive glass market. We are knowledgeable in the what, how, and why and always keep this in mind when advising you on certain projects, such as altering the visible light transmittance of our PVB colours based on the target application.<\/p>\n\n\n

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